Cannes Roars for Gaga!

Marketing is an art - Anonymous but I take some credit and Lady Gaga personifies it. The woman is a phenomenon and  in "Gaga-Anarchy" Mode. As the Integrated entries find their way on the Cannes Bulletin, I saw the woman's name glaring at me. I am thinking - WAIT! FOR REAL!

So I check the campaign details and voila, it is for real. It's all her and like the Pied Piper of Hamlin has lured the marketing toddlers out of their deep slumber and into the Haus of Gaga. From little-known vodka brands to iPods to Alexander McQueen to maybe even the scotch tape that holds her outfits and hats together, Gaga is the ultimate businesswoman of the 21st century. Exclusive, eccentric and down right cut throat. I am dying to get my hands on the show reel Atom Factory has put together for the entry. If the written preview is any cue to the excitement, I bet it will be good. So I leave you with Lady Gaga singing "Bad Romance"



PS: Spot the Brands

GO WOMEN !!!

I just caught the Nike+ Emea MEN Vs. WOMEN ad - cliche yes, executed to perfection !!! Loved it ! Recommend it !!

Garnier "Takes Care Take Charge"

This is the L'Oreal way - Create 'Sustainability' with a brand that echoes nature.Came across the ad during my usual weekly round-up of ads quite some time back but now that I have Versatile Vanity, I can share this with you. (whoever you are!)

If there were ever a company I would gladly take over the world with, it would L'Oreal. A deep history of innovation, leadership, cult brand following and just an at-ease with the world feeling. When the ad came out, I was but happy and surprised with the attempt. Not overtly ambitious but graciously modest. The artwork is alright but the copy rings forthrightness - something most companies of similar stature fail to achieve.  I will let you catch on the copy while I make a quick call to the toll free number at the bottom.

Till next time. Au revoir ! A bien tot !