Marketing is an art - Anonymous but I take some credit and Lady Gaga personifies it. The woman is a phenomenon and in "Gaga-Anarchy" Mode. As the Integrated entries find their way on the Cannes Bulletin, I saw the woman's name glaring at me. I am thinking - WAIT! FOR REAL!
So I check the campaign details and voila, it is for real. It's all her and like the Pied Piper of Hamlin has lured the marketing toddlers out of their deep slumber and into the Haus of Gaga. From little-known vodka brands to iPods to Alexander McQueen to maybe even the scotch tape that holds her outfits and hats together, Gaga is the ultimate businesswoman of the 21st century. Exclusive, eccentric and down right cut throat. I am dying to get my hands on the show reel Atom Factory has put together for the entry. If the written preview is any cue to the excitement, I bet it will be good. So I leave you with Lady Gaga singing "Bad Romance"
PS: Spot the Brands
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