GLOW ! By Estée Lauder Nutritious Vita-Mineral Foundation Range

Estée Lauder Goes Nutritious

Indian women have shown the desire for makeup provides skin care benefits, in addition to making them look good. To meet the demand, Estée Lauder launched its Nutritious Vita-Mineral foundation range—which, according to the company, provides coverage while treating skin through pomegranate-sourced antioxidants. The range, available in liquid and powder formats, has been formulated with vitamins C and E, iron and potassium, as well as actives from pomegranate, with the goal to revive lost skin radiance. It also has included titanium dioxide to block UV. Though the pricing is premium, the brand is confident that Indian women will readily accept the product, particularly due to their proclivity to buy products that are nature-based, which is among the brand’s claims for the range. - FROM GLOBAL COSMETIC INDUSTRY

REVIEW:

FINALLY! Estée Lauder has a foundation range that I could not afford but desperately needed. I remember as a toddler watching my mom being ever so miserly is applying foundation from Estée Lauder. She loved it then, I love it now. My skin felt au naturel.- something I particularly set high as a priority.

I have never been a liquid foundation person neither was my DNA clearly set for it so the Nutritious Vita-Mineral Loose Powder Makeup SPF 15, it was! It was light and buoyant and when used liberally around my blotchy nose, I swear it looked like a vanishing act. There was a glow my skin contradicted with the weather. Although steep for a lowly intern, the wait was worth it. Undoubtedly a good product, I would have to give my due to the cosmetics giant for making a spectacular entry.

Do I sense Chanel around the corner! Fingers crossed!